IGOR CHERNYY
Expert in Real Estate in Cyprus
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How We Bring Value to Developers?
Three fields of deep expertise to serve your needs:
Marketing — 360-degree approach backed by 10 years of full industry understanding.

Sales — our core competence. We build sales systems as a product, qualifying cold leads from multiple channels into structured conversion funnels.

Finance — working as an agency with an average deal size of €5M (mostly from investors acquiring entire complexes off-market and/or off-plan), we often encounter a lack of expertise within developers’ sales teams when it comes to this customer segment. They are used to selling units, not entire projects.
These kinds of deals require a deep understanding of financial aspects — from ROI and ARR to unit economics. We can fully outsource these complex conversations for you, since your project is already in our off-market portfolio and our commission terms have been pre-negotiated.
More information
  • 150 +
    Over 150 successfully completed projects in Cyprus — from digital marketing to construction developments.
  • 20 + years
    Extensive experience in Cyber Security.
    All investment-related data is fully protected. With us, your information is in safe hands.
  • bbf Awards
    Winner of the BBF Award as a Trusted Partner for the second year in a row (2024–2025).
Companies and Positions
Aston Homes
Real Estate Consulting
Founder | CEO
A leading Real Estate Expert according to Cyprus’ largest developer, bbf
Real Onyx
Development Group
Co-investor
Five premium projects in Limassol

Diplomas and Awards
Recognition as a sales leader for two consecutive years by Cyprus’ leading developer
HOW IT WORKS?

  1. Product Concept & USP
Development of the product concept and a unique selling proposition that stands out in the market.

2. Positioning & Brand Identity
Creation of clear positioning and a strong visual identity.

3. Presentation Materials
Integration of the best global practices in digital visualization, aligned with traditional tools.
We develop websites, brochures, price lists, and content — including high-quality visuals and state-of-the-art video, such as drone footage.

4. Marketing & Promotion
Planning and execution of multi-channel marketing: SMM, PR, offline events, and community engagement.

5. Audience Research
Deep analysis of the target audience and structured customer development.

6. Lead Generation & CRM Processes
Setting up lead generation funnels and building a smart lead management system — from qualifying cold leads from multiple channels to guiding them through the CRM using best practices from customer-centric industries, nurturing them effectively, and closing deals on optimal terms.
7. Sales Automation & Efficiency Tools

Automating property selection tools, streamlining task management for sales teams, and boosting conversion rates and overall efficiency.
8. Sales System
Designing sales infrastructure tailored to different channels and audience segments.
9. Finance
Financial Modeling & Investment Proposals for Your Potential Clients.
Comprehensive stress tests, risk assessments, and scenario analyses for investors, including ROI/IRR sensitivity to key factors.
igor@aston-homes.com
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